Marketing Data Analyst Power BI (m/f/d)

• Individual development and training opportunities
• Employee parking spaces and good public transport connections
• Health promotion offers
• Employee discounts
• Company pension scheme
• Possibility to lease bicycles
• Possibility to work from home by arrangement

What you can always rely on at persona service:

• Intensive preparation for the interview with our client
• 50 € per month as a gift for your mobility, depending on the position, e.g. for the Germany ticket and other travel expenses. e.g. for the Germany ticket and much more
• Bonuses as well as holiday and Christmas bonuses and attractive industry bonuses
• Free tutoring for your children on the Ubimaster learning & tutoring platform
• Numerous shopping discounts with well-known brands via our corporate benefits programme
• Excellent personal support and regular feedback meetings
• Multiple further training opportunities

• You will analyse customer and transaction data from print, webshop, social commerce and marketing channels
• You develop and operate models to evaluate customer lifetime value as well as response and churn analyses
• You manage campaigns and budgets based on data using customer value and attribution models
• You also create complex SQL selections and further develop data models as well as KPI and reporting structures
• You work closely with Marketing, e-commerce, IT and management for data-driven decision-making

• You have a degree in business administration, statistics, controlling or business informatics
• In addition, you have at least three years of experience in analysing large amounts of data, ideally in a retail or e-commerce environment
• You have very good SQL skills
• You have practical experience with CLV, scoring or attribution models
• In addition, you work analytically, conceptually and understand economic relationships and campaign profitability
• Business fluent German at a minimum C1 level rounds off your profile