Marketing Manager (m/f/d)

• a secure job with a local authority employer
• attractive remuneration, including a wide range of additional financial benefits
• modern equipment and consistently regulated working hours
• guaranteed year-round employment in a stable environment
• a wide range of further education and training opportunities
• a company pension scheme to secure your long-term future
• financial contribution towards individual private childcare
• health-promoting initiatives for the entire workforce
• varied role with a high degree of personal autonomy

What you can always count on at persona service:

• A monthly allowance of €50 towards your travel costs, depending on the role – e.g. for the Deutschlandticket and much more.
• Bonuses, as well as holiday pay and a Christmas bonus
• Free tuition for your children on the Ubimaster learning and tutoring platform
• Numerous shopping discounts with well-known brands via our corporate benefits programme
• Excellent personal support and regular feedback meetings
• A wide range of further training opportunities

• You will be responsible for the strategic planning and ongoing development of our comprehensive marketing strategy, as well as for devising all targeted communication measures
• You will also be responsible for the comprehensive planning, timely implementation and systematic performance monitoring of all our client’s target-group-oriented marketing campaigns
• You will also oversee the targeted strengthening of our digital presence through the continuous optimisation of our websites and the entire customer journey
• Your responsibilities will also include the sustainable positioning of the individual business divisions and the further development of a consistent, brand-compliant public image
• As part of your role, you will support the active expansion of networks and work closely with external partners to jointly develop effective marketing campaigns
• Furthermore, you will help create engaging, one-off visitor experiences by actively contributing to a wide range of events, targeted communication initiatives and incentives
• In addition, you will be responsible for the ongoing analysis of all relevant marketing metrics to enable the informed identification and implementation of targeted optimisation measures in day-to-day operations
• Finally, you will be responsible for coordinating and managing all external services, as well as ensuring reliable quality assurance in the production of all communication materials

• You have a degree in Marketing (m/f/d), communication (m/f/d) or business administration (m/f/d), or a comparable commercial qualification
• you also have in-depth practical experience in the independent development, targeted implementation and ongoing management of modern marketing and communication campaigns
• Your confident use of digital marketing tools, common content management systems and Microsoft 365 sets you apart in your day-to-day work
• Furthermore, you possess in-depth specialist knowledge of the diverse field of online marketing, particularly in the dynamic areas of SEO, SEA and social media management
• You have a very good command of written and spoken German, enabling consistently professional communication with internal teams and all external contacts
• Your strong communication skills, negotiation skills and analytical thinking enable you to conduct yourself with complete confidence when dealing with all partners
• Finally, you are a creative, strategically minded individual with a structured approach to work, a high degree of initiative and a valid Class B driving licence
• To fulfil this responsible role, in addition to your specialist expertise, you must also hold a valid work permit and have a permanent residence in Germany