Marketing Manager (m/f/d)

• a secure job with a local authority employer
• attractive remuneration and additional benefits
• modern equipment, regular working hours and year-round employment
• Opportunities for further training and professional development, as well as a company pension scheme
• Childcare allowance and company health programmes
• A varied and responsible role with scope for initiative

What you can always count on at persona service:

• A monthly allowance of €50 towards your travel costs, depending on the role – e.g. for the Deutschlandticket and much more.
• Bonuses, as well as holiday pay and a Christmas bonus
• Free tuition for your children on the Ubimaster learning and tutoring platform
• Numerous shopping discounts with well-known brands via our corporate benefits programme
• Excellent personal support and regular feedback meetings
• A wide range of further training opportunities

• In this role, you will further refine and develop the marketing strategy and use it to devise targeted marketing and communication initiatives
• You will manage target-group-oriented marketing campaigns from planning through to implementation and performance monitoring
• You will strengthen the digital presence by further developing the websites, digital marketing initiatives and the customer journey
• You will continue to develop a brand-consistent public image and strengthen the positioning of all business divisions
• You will expand networks by collaborating with partners and developing joint marketing campaigns
• You’ll play an active role in shaping visitor experiences through attractive offers, events and communication initiatives
• You’ll analyse relevant key performance indicators and use them to identify optimisation measures

• A degree in marketing, communications, media management, tourism management or business administration, or a comparable qualification or relevant vocational training, forms the basis of your background
• You have already gained relevant professional experience in marketing, communications, brand management or sales, as well as experience in managing campaigns
• You’ll stand out with your confident use of digital marketing tools, content management systems and Microsoft 365, as well as your knowledge of SEO, SEA and social media
• You hold a driving licence to enable flexible working arrangements
• Analytical skills, creativity and strategic thinking, combined with a keen understanding of target audiences, markets and marketing initiatives, are what set you apart
• An independent, structured and reliable approach to work, combined with a high degree of initiative, comes naturally to you
• You impress partners, service providers and networks with your strong communication skills, negotiating ability and confident manner
• You are resident in Germany and hold a valid residence permit
• Good written and spoken German round off your profile