Marketing Manager (m/f/d)

• flexible working time model for individual time management
• modern workplace with a high level of personal responsibility
• free coaching and professional development
• attractive salary with company pension scheme
• tax-free benefits in kind or a job ticket
• bikeBike leasing offer
• A pleasant atmosphere in an inspiring team
• Regular team events such as joint ski holidays

What you can always rely on at persona service:

• direct path to permanent employment with our clients
• close guidance through the entire application process
• close coordination with you and your potential employer, taking your wishes into account
• intensive preparation for the interview

• You will be responsible for the planning and implementation of strategic marketing activities for optimal brand positioning, taking into account the global corporate strategy and internal guidelines
• In addition, you will be responsible for the management of integrated lead generation campaigns in digital areas such as email and events along the customer journey
• Furthermore, you will oversee marketing automation via systems such as Pardot or Salesforce and create meaningful reporting dashboards to continuously monitor your campaign performance
• Manage data-driven demand generation programmes to generate qualified leads for sales partners and internal sales teams.dashboards to continuously monitor your campaign performance
• Controlling data-driven demand generation programmes to generate qualified leads for sales partners and internal sales teams is also one of your regular and responsible tasks
• As part of your job, you will support the development of tailor-made marketing campaigns for specific market segments such as industrial automation to sustainably improve conversion rates
• In addition, you will support product management in the creation of technical content, case studies and white papers to highlight the specific brand strengths of your product areas
• Finally, you will be responsible for analysing campaign performance and ROI in detail to derive actionable insights for continuous improvement of your marketing results

• You have successfully completed a Bachelor of Arts in Marketing (m/f/d), Bachelor of Science in Economics (m/f/d) or Industrial Engineering (m/f/d)
• In addition, you have at least five years of sound professional experience in B2B marketing, ideally in the field of industrial technology, laser technologies or in modern automation technology
• Your solid knowledge in the use of Salesforce and Pardot or comparable marketing automation platforms and CRM systems characterise you in the daily work environment.systems characterise you in the daily work environment
• You have a native level of written and spoken German and business fluent English skills for smooth communication with international stakeholders and partners
• In addition, you have a high level of analytical skills to understand complex technologies and a strong competence in modern project management. project management
• Finally, you are assertive in managing various priorities and work in a highly structured and results-oriented manner within a cross-functional and dynamic team organisation
• In addition to your professional expertise, you will also bring a valid work permit and permanent residence in Germany to this responsible position